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Alchemy of Self · One-on-one coaching

Turn doubt into gold.

One-on-one coaching for confidence, presence and conversation. By video or phone, from anywhere in the world.

Book a free 15-minute intro call

Based in Los Angeles, California.

Who looks outside, dreams. Who looks inside, awakes.
C. G. Jung
Orbel, founder of Alchemy of Self, smiling at an outdoor café table

I see the greatness in people.

It hurts me to watch someone stay stuck, or set aside a dream they haven't tried yet. So I do what I can to help.

An alchemist turns lead into gold. In coaching, the lead is the doubt, the crisis, the feeling of not being yourself. The gold is the confident, charismatic, present person who was there all along.

I believe we all carry strong powers in our minds, bodies and souls that can be tapped for real change. My job is to help you find yours and use it.

A bit about me

That belief didn't come from a textbook. I studied business, then spent time in the financial markets, and later started a few companies of my own, so I know what it takes to back yourself when the outcome isn't guaranteed. A few years in, I got into soccer coaching, and that's really where this work started: watching someone find something in themselves they hadn't used yet.

I'm also a lifelong student of Eastern philosophy, including Hindu and Buddhist thought. I've studied Alan Watts for years, traveled through India, and studied the Bhagavad Gita, and that gives me a wider, deeper lens on life that I bring into every session.

Outside of work, I'm well traveled, I still play soccer and get outdoors to hike whenever I can, and I speak English, Farsi and Armenian, so sessions are available in any of the three on request.

The alchemy

Becoming who you already are.

Carl Jung called the journey toward wholeness individuation. The old alchemists drew the same road as lead becoming gold, and Eastern philosophy has been pointing at it for thousands of years. Coaching is how we walk it, one honest conversation at a time.

DOUBTFIRECLARITYGOLD

Doubt

Name what's holding you back, without shame.

Fire

Practice the uncomfortable thing until it isn't.

Clarity

See yourself and your choices plainly.

Gold

Show up as the confident person you already are.

The meeting of two personalities is like the contact of two chemical substances: if there is any reaction, both are transformed.
C. G. Jung

What we work on

Confidence
Trust your taste, your judgment and your ability to say what you feel.
Casual conversation
Sometimes you just want someone to talk to. Come have an easy, honest chat with someone who listens and brings good energy. No agenda needed.
Presence
Show up fully in a room, stay grounded under pressure, and let people feel your attention.
Dating and style
Dress and carry yourself in a way that feels like you, and approach dating with clarity.
Career
Set the goal, make the plan, and have the conversations that move you forward.
Motivation
Get unstuck, whether you're an athlete, a student, or between chapters of life.
Public speaking
Speak with clarity and charisma, one-on-one or in front of a room.
Youth mentoring
For parents and coaches: pre-game talks and practice sessions that give young athletes someone steady to look up to, on or off the field. Booked directly with a parent or coach.
What stands in the way becomes the way.
Marcus Aurelius · Meditations

How it works

  1. Free 15-minute intro call

    Tell me where you feel stuck and what you want. We'll see if we're a good fit.

  2. Coaching sessions

    I give honest, active feedback, help you set goals and practice new skills. I'll also listen to your wins and your struggles when the time is right.

  3. Keep going

    Change builds over time. Book single sessions or save with a package. Prefer a phone call to video? That works too.

This is coaching, not therapy. I'm not a licensed therapist, and I don't diagnose or treat mental health conditions. See the full disclaimer below.

One does not become enlightened by imagining figures of light, but by making the darkness conscious.
C. G. Jung

Pricing

Single session

$75

One-on-one, 50 minutes, by video or phone.

4-session package

$250 ($62.50 per session)

Four 50-minute sessions, with room to build momentum and practice in between.

Pay by card when you book, or by Venmo or Zelle if you prefer.

Looking foolish is the price of admission to mastery.
Alchemy of Self

Start with a free 15-minute call.

No pressure and no commitment. Pick a time that works for you.

Book your intro call